SEO Monthly Retainer Agreement

01 Scope of Services

PLAYHEADS agrees to provide the following SEO services on a monthly retainer basis for the Client's website cudis.xyz:

• Full technical SEO audit and ongoing technical fixes (crawl errors, redirects, site structure)
• 404 link reclamation and 301 redirect strategy (de-crypto backlink cleanup)
• Intent Bending transition page creation (2–3 pages/month)
• Monthly content creation and publishing — 4 high-quality articles targeting non-branded keywords
• Link building strategy and execution — minimum 10 Web 2.0 backlinks per core page per month
• PR media outreach guidance (targeting relevant tech and health publications)
• Reddit community participation strategy and execution
• Monthly KPI report with Google Search Console + Ahrefs data (non-branded traffic, keyword rankings, backlink quality)
• Bonus (Month 1): Press Release Brand Stack — 3–4 press releases published (valued at $800 USD)

02 Term & Renewal

This agreement shall commence on the date of signing and continues for a minimum initial term of 3 months.

After the initial 3-month term, the agreement automatically renews on a month-to-month basis until either party provides written notice of termination with at least 30 days' advance notice.

Both parties may mutually agree to adjust the scope or monthly fee after the initial term, based on results and evolving needs.

03 Investment

All payments are in United States Dollars (USD). Payment is due on or before the first day of each service month. PLAYHEADS reserves the right to pause work if payment is more than 5 business days overdue.

04 Client Responsibilities

The Client agrees to:

• Provide Google Search Console and Ahrefs read access within 3 business days of signing
• Review and approve content drafts within 3 business days of submission
• Provide brand assets, product information, and target keyword direction as requested
• Designate a single point of contact for all project communications
• Confirm Kickstarter launch timeline so PLAYHEADS can align SEO milestones accordingly

05 Reporting & Communication

PLAYHEADS will deliver a comprehensive monthly KPI report within the first 5 business days of each new month. Reports will include:

• Non-branded organic traffic growth (GSC data)
• Target keyword ranking changes (weekly tracking)
• New backlink domains acquired (DR, traffic, relevance scores)
• Content published and performance metrics
• Plan and priorities for the following month

PLAYHEADS will conduct a monthly strategy call (30–60 minutes) to review results and align on upcoming activities.

06 Intellectual Property

Upon full payment of each month's retainer, the Client owns all content, articles, and materials created specifically for cudis.xyz during that billing period.

PLAYHEADS retains the right to reference the engagement as a portfolio case study after the project concludes, unless the Client requests otherwise in writing.

07 Confidentiality

Both parties agree to keep all business information, strategies, and data exchanged under this agreement strictly confidential. This obligation survives termination of this agreement.

08 Termination

Either party may terminate this agreement after the initial 3-month term with 30 days' written notice.

• If the Client terminates during the initial 3-month term without cause, all remaining monthly fees for the initial term become immediately due.
• If PLAYHEADS terminates without cause, any prepaid fees for unused service periods will be refunded on a pro-rata basis.
• Upon termination, PLAYHEADS will deliver a final handover report including all work completed, access credentials, and recommendations.

09 Warranties & Limitations

10 Governing Law

This agreement shall be governed by the laws of the Province of British Columbia, Canada. Any disputes shall first be addressed through good-faith negotiation between the parties.